Several GENCI members participated in the 23rd International AELFE Conference, in Castellón (Universitat Jaume I). Check some of our contributions: Recontextualising science: How visuals and hyperlinks facilitate understanding in The Conversation, by Sofía Albero and María José Luzón Abstract The Conversation is a science news website that bridges the gap between academic research and the general …
Pérez-Llantada, C. (2025). From genres and networks to researchers’ training: Interdisciplinary perspectives on language education in the digital age (plenary talk, at the “Innovate and Engage: Bridging Research Communication and Society” International conference, Bucharest University of Economic Studies, 13-14 June 2025. Abstract In this talk, I will first discuss the profound impact of digital transformation …
Our colleagues María José Luzón and María Ángeles Velilla Sánchez gave two presentations at the XI National Conference BIFI 2025. This is the annual conference of the Institute for Biocomputation and Physics of Complex Systems (BIFI) of the University of Zaragoza, where some GENCI researchers work at the Computing and Data Science area. You can …
Our colleagues Carmen Pérez-Llantada and Rosana Villares presented their study on “Digital science communication practices and public engagement” at the 47th International AEDEAN conference in Seville (Spain), which gathered over 400 participants. The presentation slides can be read here. Abstract In the current context of the democratisation of science, scientists are increasingly engaging in digital …
In the month of September, many GENCI members participated in the 22nd International AELFE Conference, held online and on-site (Budapest, Hungary). Check some of our contributions: 1) Navigating the Digital Landscape: Mapping New Genres in Medical Research Communication for ESP Education by Marian Velilla The proliferation of digital media has led to a significant growth …
Carmen Pérez-Llantada participó en las Jornadas Sectoriales “Demandas de la empresa aragonesa”SECTOR AUDIOVISUAL”, organizadas por FEUZ en colaboración con CEOE, Cámara de Comercio de Zaragoza, y la Universidad de Zaragoza el 23 de mayo como representante del Instituto Universitario de Biocomputación y Física de Sistemas Complejos (BIFI).
In this event held on 14th May, GENCI members presented results of their four-year research project on digital genres for science communication and dissemination. The talks revolved around new genres that researchers use for several purposes: Additionally, we have created a series of deliverables that include discourse features of these genres and on how to …
Writing digital genres: A cross-disciplinary study of women scientists’ socioliterate activity. Carmen Pérez-Llantada Abstract Digital technologies have dramatically changed the way scientists circulate, communicate and disseminate their research findings within and beyond their disciplinary communities. While digitally mediated writing practices have been investigated by genre research and workplace writing research, limited attention has been paid …
41st AESLA Conference, 17-19 April 2024, Valencia, Spain Read More »
The 45th GERAS International Conference took place from 21-23 Mar 2024 at ZHAW Université des sciences appliquées de Zurich, in Winterthur (Switzerland). This is an annual conference organised by the French association of English for specific purposes. Our colleagues Oana Maria Carciu and Rosana Villares, presented the study “Recontextualizing the RA abstract for a diversified audience: …
Scientists as Engaged and Engaging: Investigating the Scientific Discourse about Climate Change in the Website Latest Thinking. Mª Ángeles Velilla Sánchez and Antoinette Fage-Butler Abstract As global publics broadly know about (Pew Research Centre, 2022) and increasingly trust in climate change science (World Economic Forum, 2021), science communication to publics that just presents the epistemological …
#ilooklikeasurgeon: using Twitter to challenge stereotypes and draw attention to diversity. Luzón, M.J. Abstract In August 2015, the hashtag #ILookLikeASurgeon was introduced and used to tweet photos of practicing or aspiring surgeons around the world, and thus highlight diversity in surgery. The hashtag went viral and it is still being used frequently to challenge stereotypes, …
In October 2023, it took place the “International Research and Training Week for Academia – New academic, communication and research competences for the digital age”, organised and coordinated by Professor Laura Mureşan with the support of the Department of Modern Languages and Communication in Business from ASE. Debates, presentations and networking activities from this week …
International research week organised by our partners in ASE (Bucharest) Read More »
Source: https://bifi.es/the-conference-genres-and-languages-in-digital-communication-trends-and-new-directions-was-held-in-june/# On June 28-30, the international congress GENRES AND LANGUAGES IN DIGITAL COMMUNICATION: TRENDS AND NEW DIRECTIONS was held at the Patio de la Infanta (Fundación Ibercaja), organized jointly with the 21st annual conference of the European Association of Languages for Specific Purposes (AELFE2023) and the 7th Conference of the Asia-Pacific Association of Languages …
100% crowdfunded! A study on phraseology for successful scientific communication in an emerging digital genre. Vela-Rodrigo, A. A. Abstract The close relationship between lexis and grammar has been ample proved in a considerable number of publications on corpus linguistics, highlighting the importance of phraseology when studying the performance of a genre (e.g., Hoey 2005, Gries …
Science communication and the new needs for EAP in the digital age: Producing science crowdfunding videos as multimodal literacy practice. Vivas- Peraza, A.C. Abstract At a time of rapidly changing technologies and explosion of the Open Science movement, online science communication is becoming a major skill for scientists. The Internet and the Web 2.0 allow …
Digital genre of crowdfunding projects in the context of science and society. Vela-Rodrigo, A. A. (Invited talk)
Lexical Bundles for the Creation of Reliability and Proximity in Crowdfunding Campaigns. Vela-Rodrigo, A. A. Abstract Crowdfunding platforms support the production of scientific knowledge and its dissemination online. It is therefore of interest to uncover how formulaic language operates through the lens of lexical bundle analysis in such emerging genres to know the manner scientists …
A rhetorical profile of art-related crowdfunding projects in a new communicative culture. Vela Rodrigo, A. Abstract Today, scientific researchers are creating a brand-new communicative culture using the digital affordances of the Web 2.0 to disseminate their work to lay publics, making science more accessible and decipherable, at same time they engage society in issues of …
A lexical bundle analysis for artistic campaigns in Crowdfunding Communication. Vela Rodrigo, A. Abstract At present, researchers are increasingly using different digital resources and tools to make scientific contents accessible to lay publics and also to engage them in various ways in scientific research. In the context of science crowdfunding, the technological affordances of digital …
Lengua y discurso en géneros digitales: el caso de la comunicación pública de la ciencia (conferencia plenaria). Carmen Pérez-Llantada En el contexto de la Ciencia Abierta y de la agenda para la “democratización de la ciencia”, la investigación en lingüística aplicada sobre lengua y comunicación en contextos sociales y culturales está ganando impulso en la …
First prize poster award: How to persuade a wide Internet audience to donate money for a research project: Lessons from a rhetorical and multimodal analysis of science crowdfunding videos. Vivas-Peraza, AC.
Digital genres and practices in English for Specific Purposes: Current perspectives and future directions. Carmen Pérez-Llantada.13th December 2022. Jilin University, China Abstract Over the past years, digital communication in specific communities has been a focus of direct interest for English for Specific Purposes (ESP) researchers and practitioners. Such critical focus on ESP research has been …
Webinar: Invited presentation at Jilin University, China Read More »
Pérez-Llantada, C. and M.J. Luzón (2022). Genre networks. Intersemiotic relations in digital science communication. New York/Oxon: Routledge. Book description This innovative book employs genre as a fruitful lens for exploring the complexity of science communication online and the new genre assemblages formed at the interface of multiple genres in digital environments. Pérez-Llantada and Luzón argue …
New Publication: Pérez-Llantada, C. and Luzón, M.J. (2022) Read More »
On 28-29th September, the 9th Conference on Computer-Mediated Communication (CMC) and Social Media Corpora was held in Santiago de Compostela. Our team members Oana Carciu and Rosana Villares presented part of their current research projects. The abstracts of their presentations are linked below. Digital science communication beyond expert audiences: Exploring add-on genres in enhanced publications. …
Exploring discoursal uptake and recontextualization in a genre network online: A case study. Carmen Pérez-Llantada Abstract The intertextual and hypertextual relations among genres (discourse types) that result from the Web 2.0 technological affordances invite genre analysts to better grasp the complexity of meaning making processes and the generic interrelations that are established in web-based specialized …
Vivas-Peraza, A. C. (2022). The role of women in STEM disciplines. A multimodal analysis of crowdfunding project videos for the iGEM science competition. Sociología y tecnociencia, 12(2), 228-251. https://doi.org/10.24197/st.2.2022.228-251 Abstract The gender gap in Science, Technology, Engineering and Mathematics (STEM) is a matter of growing social concern: although the female presence in these disciplines has …
During the 27th-29th April, the 39th AESLA Conference was held in Las Palmas de Gran Canaria. Our team members Rosana Villares, Alberto Vela, and Marian Velilla presented part of their current research projects. The abstracts of their presentations are linked below. A genre-based analysis of researchers’ scientific dissemination strategies on Twitter. Villares,R. Abstract: Technological advances …
Luzón M.J. (2022).“Coronavirus explainers” for public communication of science: everything the public needs to know. In Musolff, A., Breeze, R., Kondo, K. and Vilar-Lluch, S. (eds). Pandemic and Crisis Discourse. Bloomsbury Publishing. 10.5040/9781350232730.ch-006 Abstract Disseminating knowledge to the public and communicating it by using engaging and non-technical language is particularly important in health-related crisis such …
Luzón, M.J. and Pérez-Llantada, C. (2022). Digital Genres in Academic Knowledge Production and Communication: Perspectives and Practices. Bristol, Multilingual Matters. Abstract This book presents an overview of the wide variety of digital genres used by researchers to produce and communicate knowledge, perform new identities and evaluate research outputs. It explores the role of digital genres …
New publication: Luzón, M.J. and Pérez-Llantada, C. (2022) Read More »
Predatory journals: A potential threat to the dissemination of validated knowledge in open science. Bocanegra-Valle, A. Abstract Predatory publishing practices have proliferated in the past years by 25% (Oermann et al., 2018) as a result of researchers’ pressure to publish or perish in international journals and, concurrently, the expansion of digital editorial practices and the …
