Lexical Bundles for the Creation of Reliability and Proximity in Crowdfunding Campaigns. Vela-Rorigo, A. A.
Crowdfunding platforms support the production of scientific knowledge and its dissemination online. It is therefore of interest to uncover how formulaic language operates through the lens of lexical bundle analysis in such emerging genres to know the manner scientists engage the audience. From the analysis of a corpus of projects from Experiment.com, this presentation provides an empirical description of it.