Alberto VELA RODRIGO

vela@unizar.es

Alberto Vela-Rodrigo (PhD) is a lecturer in the Department of English and German Studies at the University of Zaragoza. His teaching covers English for academic and professional communication, English as a Foreign Language, and English Language Teaching for Early Childhood and Primary Education.

His research focuses on genre analysis, English for Specific Purposes (ESP), and digital genres in science communication, examining how scientific knowledge is constructed, legitimised, and disseminated in digital environments. His doctoral research used corpus-based methodologies to analyse online science crowdfunding projects as a digital genre, focusing on their rhetorical and textual features and their role in increasing the visibility and credibility of research, as well as in communicating science to non-specialist audiences.

He is a member of the Digital Science Lab (Institute for Biocomputation and Physics of Complex Systems) and the GENCI: Genres and Science research group, contributing to research on discourse, scientific communication, and digital genre practices. He has conducted research stays at the University of Birmingham and the Technische Universität Chemnitz (Germany).

He has also published on Oriental art and ancient history, reflecting his multidisciplinary background in Art History (BA) and Ancient World and Archaeology (MA).

Research keywords:

• genre analysis
• discourse analysis
• science communication
• English for Specific Purposes
• digital science
• corpus linguistics

You can follow my updates on ResearchGate.

ORCID code

Publications

  • Vela-Rodrigo, A. Á.  (2026). Metadiscourse. In H. Nesi, & P. Milin (Eds.), International Encyclopedia of Language and Linguistics (3rd ed.). Elsevier.


    Vela-Rodrigo, A. Á.  (forthcoming).  From Lab to Layperson: A phraseological discourse analysis for digital fundraising participation. RESLA (Revista Española de Lingüística Aplicada).

    Vela-Rodrigo, A. Á. (forthcoming). How Steps Shape Rhetorical Strategies in Online Funding Appeals for Scientific Research. RAEL (Revista Electrónica de Lingüística Aplicada).

    Vivas-Peraza, A. C. & Vela-Rodrigo, A. Á.  (forthcoming). From Campaign Page to Comment Thread: Mapping Genre Networks for Public Involvement in Scientific Experiments. Cultura, Lenguaje y Representación.

    Vela-Rodrigo, A.Á. (2025). A case study for the analysis of the rhetoric of crowdfunding communication. Revista de Lenguas para Fines Específicos, 31, 181-201. https://doi.org/10.20420/rlfe/2025.787

    Vela-Rodrigo, A. Á. (2025). Form and structure of lexical bundles in crowdfunding writing: a corpus driven analysis. Synergy, 21(1), 44-58. https://doi.org/10.24818/SYN/2025/21/1.03

    Vela-Rodrigo, A. Á. (2025). The language of evaluation and stance in crowdfunding project proposals. RiCL. Research in Corpus Linguistics (Aelinco journal), 13 (2), 144-174. https://doi.org/10.32714/ricl.13.02.06

    Vela-Rodrigo, A.Á. (2024). Markers of discourse structure in digital crowdfunding science proposals. Complutense Journal of English Studies (32) e97317. https://doi.org/10.5209/cjes.97317

    Vela-Rodrigo, A.Á. (2023). A lexical bundle analysis of art-related crowdfunding projects. Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos (AELFE), 46, pp. 321-349. https://doi.org/10.17398/2340-2784.46.321

    Vela, Á., Ollero, A., & Vivas A.C.(2023). El fomento de las competencias digital y comunicativa en inglés a través del uso de software especializado en abierto. En Alejandre, J.L. (Coord.). Buenas prácticas en la docencia universitaria con apoyo de TIC. Experiencias en 2022 (pp. 169-176). Cátedra Banco Santander de la Universidad de Zaragoza. Prensas de la UZ. ISBN: 978-84-1340-668-8

    Ollero, A., Vela, Á. &  Pérez-Llantada, C. (2023). El desarrollo de la competencia en comunicación multimodal a través de la creación de textos digitales. En Díez Gómez de Casal, A. (ed. Lit.) Propuestas de innovación para el desarrollo en contextos educativos (pp. 115-130). Universidad de La Rioja-CRIE. ISBN 978-84-09-50189-2

    Vela Rodrigo, A. Á. (2022). CLIL for the teaching of History and English in Secondary Education: How to complete the existing materials. Language Value, 15(1), pp. 1-29. https://doi.org/10.6035/languagev.6413

Presentations

  • 2026

    • Vela-Rodrigo, A. Á. (accepted). The British Museum Website as a Digital Genre Network in Museum Science Communication. British Association of Applied Linguistics (BAAL) Annual Conference 2026. Aston University, Birmingham, Reino Unido. 1-3 September 2026. Conference presentation.

    2025

    • Vela-Rodrigo, A. Á. (2025). Framing Trust: The Role of Evaluative Language in Online Fundraising. 48º Congreso AEDEAN 2025 (Asociación de Estudios Anglonorteamericanos) Universidad del País Vasco (Spain), Vitoria, 12-14 November, 2025. Conference presentation.

    • Vivas-Peraza, A.C. & Vela-Rodrigo, A. Á. (2025). Genre networks for public engagement with science: An analysis of knowledge transformation processes in an online crowdfunding proposal. 23rd International AELFE Conference, Revisiting LSP in the multimodal literacy age. University Jaume I, Castellón, Spain. 25-27 June. Conference presentation.

    2024

    • Vela-Rodrigo, A. Á. (2024). A cross-disciplinary comparison of lexical bundles behaviour in the digital genre of crowdfunding proposals. 41º Congreso AESLA 2024 (Asociación Española de Lingüística Aplicada). Polytechnic University of Valencia (Spain), 17-19 April, 2024. Conference presentation.

    2023

    • Vela Rodrigo, A. Á. (2023).100% crowdfunded! A study on phraseology for successful scientific communication in an emerging digital genre. 7th Meeting of the International Society for the Linguistics of English (ISLE7) “Combining Tradition and Computation”. University of Queensland, Brisbane (Australia), 19-23 June, 2023. Conference presentation

    • Vela Rodrigo, A. Á. (2023). Digital genre of crowdfunding projects in the context of science and society. English and Digital Linguistics Research Colloquium (Summer 2023: 18 April – 13 June), Technische Universität Chemnitz (Germany), 16 May, Invited Talk

    • Vela Rodrigo, A. Á. (2023).Lexical Bundles for the Creation of Reliability and Proximity in Crowdfunding Campaigns. 32nd Annual International Conference on British and American Studies (BAS 2023), English Department at the Faculty of Letters, West University of Timişoara (Romania), 11-13 May, Conference presentation

    • Vela Rodrigo, A. Á. (2023). A rhetorical profile of art-related crowdfunding projects in a new communicative culture. Cultures & Contrasts (C&C 2023) LANGUAGES IN CULTURAL PERSPECTIVES: PRACTICES, DISCOURSES, COGNITION. State University of Applied Sciences in Konin (Poland), 27-29 March. Conference presentation

    • Vela Rodrigo, A. Á. (2023). A lexical bundle analysis for artistic campaigns in Crowdfunding Communication. 44th GERAS International Conference: Cultures, Mémoires et Héritages en Anglais de Spécialité, École Normale Supérieure Paris-Saclay (France), 23-25 March. Conference presentation

    • Vela Rodrigo, A. Á. (2023). Formulaic language for responding to new digital demands in Crowdfunding Science. XI National Conference BIFI 2023. Instituto Universitario de Investigación en Biocomputación y Física de Sistemas Complejos (BIFI), Zaragoza, Spain, 25- 27 Jan. Poster presentation.

    2022

    • Pérez-Llantada, Carmen; Abián, Olga; Cadenas-Sánchez, Cristina; Carciu, Oana; Clemente-Gallardo, Jesús; Erviti, Mari Carmen; Labayen, Idoia; León, Bienvenido; Ollero, Alfonso; Oses Recalde, Maddi; Rivera, Diego; Vela, Alberto; Velázquez-Campoy, Adrián; Villares, Rosana; Vivas Peraza, Ana Cristina (2022), “Digital Science: Sustainable, transformative and transversal. Final report”, Mendeley Data, V1, doi: 10.17632/2yv5brwxg5.1

    • Vela Rodrigo, A. Á. (2022). Analyzing the rhetoric of crowdfunding communication: A case study in experimental biology. The 10th International Conference Synergies in Communication (SiC 2022), The Bucharest University of Economic Studies, 27 – 28 October 2022, Bucharest, Romania. Conference presentation.

    • Ollero Gavín, A., Vela Rodrigo, A.Á. & Pérez-Llantada, C. (2022). El desarrollo de la competencia de comunicación multimodal a través de la creación de textos digitales. Jornadas de innovación docente UR-CRIE, Logroño, Spain, 25-27 Oct. Conference presentation.

    • Vela Rodrigo, A. Á., Ollero Gavín, A. & Vivas-Peraza, A.C. (2022). El fomento de las competencias digital y comunicativa en inglés a través del uso de software especializado en abierto. XIII Jornada Cátedra Santander de Buenas Prácticas en la docencia universitaria con apoyo de TIC. Universidad de Zaragoza, Spain, 6-7 Sept. Conference presentation.

    • Vela Rodrigo, A. Á. (2022). A move-step rhetorical analysis of environment and sustainability crowdfunding projects. 39th International Conference of the Spanish Society of Applied Linguistics (AESLA), 27-29 April 2022, Las Palmas de Gran Canaria, Spain. Conference presentation.

    2021

    • Vela Rodrigo, A. Á. (2021). An analysis of textbooks materials for the integrated teaching of History and English in Secondary Education. XXXV Congreso Internacional Asociación de Jóvenes Lingüistas (AJL), 29 Sept – 1 Oct 2021, Zaragoza, Spain. Conference presentation.

    • Vela Rodrigo, A. Á. (2021). A phraseological analysis for Art and Design projects for Crowdfunding Science. Seing III (University of Zaragoza). Building bridges and filling gaps in English Studies research, 27-28 May 2021, Zaragoza, Spain. Conference presentation.

    • Vela Rodrigo, A. Á. (2021). Crowdfunding Science: the functions of discourse markers in Earth Science Projects. III Congreso Internacional  ENTRETEXTOS (Instituto Universitario de Lenguas Modernas Aplicadas, University of Alicante ). Géneros discursivos, corpus y traducción en contextos profesionales y académicos, 13-14 May 2021, Alicante, Spain. Conference presentation.

More

  • · Affiliations: AEDEAN (Asociación Española de Estudios Anglonorteamericanos), ISLE (International Society for the Linguistics of English)