We are a team of researchers studying digital genres for professional and public science communication. We are motivated by the changes that Web 2.0 and Open Science have brought to the production and dissemination of scientific content with scientists and non-specialised audiences. These changes have modified researchers’ communicative and discursive practices.
We have conducted our research within several research projects, including the GENCI 2.0 project (Digital genres and Open Science, 2019-2024, project code PID2019-105655RB-I00) MCIN/AEI). We have produced publications conceptualizing emerging genres on the Internet and also created open access deliverables to support scientists’ language and communication skills development. Since 2024, we have been involved in the GENNET 2.0 project (Genre networks in science communication and dissemination online, 2024-2028, project code PID2023-148454NB-I00 MCIN/AEI).
Our team includes researchers from the University of Zaragoza, University of Cádiz, and San Jorge University in Spain, as well as international collaborators from East Anglia University and the University of Sheffield (UK) and Georgia State University (US).
You can follow our updates on this website and on our social media platforms: LinkedIn, X/Twitter and Bluesky.

Research Project 2025-2029
PID2023-148454NB-I00 MCIN/AE funded by

GENNET 2.0 – Genre Networks (2025-2029)
Our current project, GENNET 2.0, aims to analyse and understand the relationships and interdependencies between digital genres of professional and public science communication online. In particular, we are interested in describing and understanding how digital genres interact with each other in complex ways within digital environments, with the aim of increasing the visibility and impact of scientific findings within the scientific community, while also ensuring that scientific content reaches a wider audience.




Activities
BIFI Conference 2025
Our colleagues María José Luzón and María Ángeles Velilla Sánchez gave two presentations…
GENCI participation in AEDEAN 2024
Our colleagues Carmen Pérez-Llantada and Rosana Villares presented their study on “Digital science…
GENCI participation in AELFE 2024
In the month of September, many GENCI members participated in the 22nd International…
Participación en la Jornada Sectorial organizada por FEUZ
Carmen Pérez-Llantada participó en las Jornadas Sectoriales “Demandas de la empresa aragonesa”SECTOR AUDIOVISUAL”,…
GENCI Dissemination Seminar
In this event held on 14th May, GENCI members presented results of their…
41st AESLA Conference, 17-19 April 2024, Valencia, Spain
Writing digital genres: A cross-disciplinary study of women scientists’ socioliterate activity. Carmen Pérez-Llantada…
Conference: 45th GERAS International Conference: Language use in specialized contexts: new perspectives on research in English and French as specialized languages
The 45th GERAS International Conference took place from 21-23 Mar 2024 at ZHAW…
Conference: Twentieth International Conference on Technology, Knowledge, and Society, Valencia (Spain), 7-8 March 2024
Scientists as Engaged and Engaging: Investigating the Scientific Discourse about Climate Change in…
Conference: Languaging Diversity International Conference 2023, “Languaging identities in changing times: challenges and opportunities”, University of Napoli “L’orientale”, Torino, Italy, 14- 16 Dec.
#ilooklikeasurgeon: using Twitter to challenge stereotypes and draw attention to diversity. Luzón, M.J….
International research week organised by our partners in ASE (Bucharest)
In October 2023, it took place the “International Research and Training Week for…

Research project 2019-2024
Project PID2019-105655RB-I00 funded by

GENCI 2.0 – Digital Genres and Open Science (2019-2024)
Web 2.0 has brought about dramatic changes in the transmission and dissemination of science, facilitating the communication between scientists and also with non-specialized audiences through digital genres. Digital affordances facilitate the emergence of hybrid genres and the combination of genres to form complex generic assemblages to communicate science to diversified audiences.
In this context, this project seeks to respond to the problematization of the traditional concept of genre and explore the use of genre repertoires to communicate science openly on the Internet. Our purpose is to identify the intertextual relationships in the new combinations of genres afforded by the digital environments, paying special attention to processes of generic innovation through the use of multimodal elements, and processes of generic hybridization, and appropriation of non-scientific discourses.
You can follow our project updates on ResearchGate and Twitter.