María José LUZÓN

IMG_mjluzon_genci.unizar

I am Professor of English Applied Linguistics at the Department of English and German Studies (University of Zaragoza), where I teach courses on academic English, and on English Language Teaching. My research has focused mainly on the analysis of rhetorical, discursive and linguistic features of academic genres and on the exploration of academic writing by multilingual scholars. My current research centers on the analysis of digital genres for science communication and dissemination, particularly how academic knowledge in recontextualized in digital genres to reach diversified audiences. I am the PI of the research group CIRES (Intercultural communication and societal challenges), financed by the Government of Aragon and the EU. I am also co-PI of the national project “Genre networks for science communication and dissemination online: Exploring genre interactions and language variation in Web 2.0” (PID2023-148454NB-I00)

Research keywords:

• genre analysis
• digital discourse analysis
• english for academic purposes
• corpus linguistics
• science communication and dissemination
• recontextualisation
• multimodality

You can follow my updates on ResearchGate and Google Scholar.

ORCID code

Publications

  • Luzón, M.J. (forthcoming).  #ILookLikeASurgeon: stance and engagement on Twitter/X for identity construction and community building. Círculo de Lingüística Aplicada a la Comunicación.

    Luzón, M.J. (2026). Digital pedagogic genres. In K. Hyland & P. Thompson (eds). The Routledge Handbook of English for Academic Purposes (pp. 385-397).  Routledge (2nd edition).

    Luzón, M.J.  (2026). Academic Twitter/X and genre analysis. In H. Nesi, & P. Milin (Eds.), International Encyclopedia of Language and Linguistics (3rd ed.). Elsevier.

    Luzón, M.J.  (2026). Language in science blogs. In H. Nesi, & P. Milin (Eds.), International Encyclopedia of Language and Linguistics (3rd ed.). Elsevier.

    Luzón, M.J. and Velilla-Sánchez, M.A. (2026). New Digital Genres to Summarize Medical Research: Implications for ESP Teaching. In Eda Işık, E. & Hocking, D. (Eds.), English for Specific Purposes in the 21st Century: Innovative Perspectives and Practices. Palgrave Macmillan.

    Luzón, M. J., and Velilla-Sánchez, M. A. (2026). A genre analysis of tweetorials for medical education: Harnessing the interactive and multimodal features of Twitter/X for pedagogical purposes. In M. Kessler, J. E. Casal, & F. Marino (Eds.), Multimodal practices in higher education: Analyzing and teaching diverse genres. Routledge.

    Luzón, M.J. (2025). Open Science Publication. In Breeze, R., Engberg, J., Roelcke, T (eds.) Handbook of Specialized Communication (pp. 723–741).  De Gruyter / Mouton.

    Luzón, M. J., & Albero-Posac, S. (2025). Disseminating research results in The Conversation: An analysis of comprehensibility strategies. Discourse, Context & Media, 67, Article 100920. https://doi.org/10.1016/j.dcm.2025.100920

    Luzón, M.J. (2024). “Come along for a tweetorial!”: Recontextualization strategies in biomedical publication-promoting tweetorials. English for Specific Purposes, 74, 132-148. https://doi.org/10.1016/j.esp.2024.02.002

    Luzón, M.J. (2023). Forms and functions of intertextuality in academic tweets composed by research groups. Journal of English for Academic Purposes,  64: 101254. https://doi.org/10.1016/j.jeap.2023.101254

    Luzón, M.J. and Albero-Posac, S. (2023). Digital genres and Open Science practices. Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos, 46: 1-21

    Luzón, M.J. (2023). “Excited to see our latest work published”: Recontextualizing research results in biomedical tweetorials. Journal of English for Academic Purposes, 66: 101308. https://doi.org/10.1016/j.jeap.2023.101308

    Luzón, M.J. (2023).Multimodal practices of research groups in Twitter: An analysis of stance and engagement. English for Specific Purposes, 70 :17-32. https://doi.org/10.1016/j.esp.2022.10.006

    Luzón, M.J. (2023). Using Twitter for public dissemination and engagement with science: metadiscourse in the Twitter of scientific organisations.  In Bellés-Fortuño, B., Bellés-Clavero, L. and Martínez-Hernandez, A.I. (ed) New trends on Metadiscourse. An analysis of online and textual genres (pp. 163-189). Palgrave Macmillan.

    Pérez-Llantada, C. & M.-J. Luzón (2022). Genre networks. Intersemiotic relations in digital science communication. New York/Abingdon, Oxon: Routledge.

    Luzón, M.J. (2022). “Coronavirus explainers” for public communication of science: everything the public needs to know. In Musolff, A.,  Breeze, R., Kondo, K. and Vilar-Lluch, S. (eds). Pandemic and Crisis Discourse. Bloomsbury Publishing.

    Luzón, M.J. and Pérez-Llantada, C.(2022). Digital genres in academic knowledge production and communication: Perspectives and practices. Bristol: Multilingual Matters.

    Albero, S. and Luzón, M.J. (2021). Understanding academics online. Ethnographic approaches to the analysis of online academic discourse and practices. In I. Guillén-Galve and A. Bocanegra-Valle  (Eds), Ethnographies of Academic Writing Research: Theory, Methods, and Interpretation (pp. 62-81). Amsterdam: John Benjamins.

    Luzón, M.J. (2021). Digital genres and teaching English for Academic Purposes. In H. Mohebbi & C. Coombe (Eds.), Research Questions in Language Education and Applied Linguistics:  A Reference Guide for Teachers. Cham, Switzerland: Springer.

Presentations

  • 2025

    • Velilla, M. A. & Luzón, M. J. (2025). Exploring the pedagogical potential of Medical Education Tweetorials: An analysis of interactivity and multimodality. 23rd International AELFE Conference, Castellón, 25-27 June 2024, Universitat Jaume I, Spain. Conference Presentation

    • Albero, S. & Luzón, M. J. (2025). Recontextualising science: How visuals and hyperlinks facilitate understanding in The Conversation . 23rd International AELFE Conference, Castellón, 25-27 June 2024, Universitat Jaume I, Spain. Conference Presentation.

    • Luzón, M.J. (2025). From research papers to tweetorials: How researchers are transforming scientific publications into engaging narratives. XII National Conference BIFI 2025.

    2023

    • Luzón, M.J. (2023). “Over the moon to announce my new paper”: Recontextualizing research results in tweetorials.. Congreso de la Asociación Española de Lingüística Aplicada (AESLA), Mérida, 26-28 abril.

    • Luzón, M.J. (2023). #ilooklikeasurgeon: using Twitter to challenge stereotypes and draw attention to diversity . Languaging Diversity International Conference 2023. University of Napoli “L’orientale”, Torino, Italy, 14- 16 Dec.

    2021

    • Luzón, M.J. (2021). Scholarly communication and Twitter: Multilingual practices of Spanish research groups. 19th International Conferenre of AELFE. 7-9 July. Vilanova i la Geltrú, Spain.

    • Luzón, M.J. (2021). Understanding the multimodal practices of research groups whencommunicating in Twitter. LSPPC6 Conference. 3-5 June. Hong-Kong, China.

    • Luzón, M.J. (2021). Public dissemination of science through Twitter: an analysis of metadiscourse in the Twitter of scientific organisations. 3rd Metadiscourse Across Genres Conference (MAG2021). 27-28 May. Universitat Jaume I de Castelló, Spain.

    • Luzón, M.J. (2021). Making key research findings visible: a multimodal genre analysis of visual abstracts in medical journals. Entretextos International Conference. 13-14 May. Alicante, Spain.

    2018

    • Luzón, M.J. (2018). The use of online videos to disseminate science: an analysis of videos produced by research groups. 17th Conference of the European Association of Languages for Specific Purposes (AELFE). 28-29 June 2018. Madrid, Spain.

    • Luzón, M.J. (2018). Communicating science visually: using visuals to disseminate knowledge in the websites of research groups. CERLIS 2018.Scholarly Pathways: Knowledge Transfer and Knowledge Exchange in Academia. 21-23  June 2018. Bérgamo, Italy.

    • Luzón, M.J. (2018). Engaging with multiple audiences in research group websites: the interplay between genres and languages. 36th International Conference of the Spanish Society of Applied Linguistics (AESLA). 19-21 April, 2018. Cádiz, Spain.

    • Luzón, M.J. (2018). ELF in Higher Education: a case study of policies and teaching practices. 36th International Conference of the Spanish Society of Applied Linguistics (AESLA). 19-21 April, 2018. Cádiz, Spain.

    2017

    • Luzón, M.J. (2017). El uso de los diccionarios online como herramienta para la escritura de textos académicos en inglés. International conference on Lexicography and Didactics. 25-27 October, 2017. Pontevedra, Spain.

    • Luzón, M.J. (2017). Language choice on research-related webpages in a Spanish university. ELF10. The 10th International conference of English as a Lingua Franca. 12-15 June,2017. Helsinki, Finland.

    • Luzón, M.J. (2017). Communicating science on the Internet: new genres for new social practices. 4 April, 2017. Università della Svizzera italiana, Lugano. Invited lecture.

    • Luzón, M.J. (2017). The discursive construction of identity in research group blogs by multilingual scholars. 2nd International conference on communication across cultures (COCAC): Global identities, Englishes and Competencies in Academic and workplace contexts. 29-30 September 2016. Warsow, Poland.

    2016

    • Vázquez, I., Luzón, M.J., Pérez-Llantada, C. (2016). The scope of linguistic diversity in a primarily monolingual university: successful efforts towards internationalization . ELF9. The 9th International conference of English as a Lingua Franca. 27-29 June 2016. Lleida, Spain.

    • Luzón, M.J. (2016). The construction of internationalisation in the website of a monolingual university. ELF9. The 9th International conference of English as a Lingua Franca. 27-29 June,2017. Lleida, Spain.

    2015

    • Luzón, M.J. (2015). Features of ELF interactions in academic social networks: a study of ELF strategies in ResearchGate. Approaches to digital discourse analysis. ADDA I. 18-20 November, 2015. Valencia, Spain.

    • Luzón, M.J. (2015). Negotiating meaning and constructing solidarity in edublogs: An analysis of ELF interactional strategies. 5th International conference. Applied Linguistics and Professional Practice (ALAPP). 5-7 November, 2015. Milán, Italy.

    • Luzón, M.J. (2015). Using ELF to disseminate research in research group blogs. PRISEAL 3. Researching, teaching and supporting research communication: Perspectives and prospects. 30 October-1 November, 2015. Coimbra, Portugal.

More

  • • (2013-2017) Co-editor of the journal Miscelánea: A Journal of English and American Studies

    • Coordinator of the course “Academic English” of the Doctoral School of the University of Zaragoza from 2019

    • Member of the CLIC team, responsible for the design of the teacher training programme CLIC@Unizar (Content Language Integrated Competences at Universidad de Zaragoza)