María José LUZÓN


I am a Senior Lecturer (PhD) at the Department of English and German Studies (University of Zaragoza), where I teach courses on academic English, and on English Language Teaching. I have published extensively on corpus linguistics, English for Academic Purposes, academic writing by multilingual scholars, and online academic genres. My current research focuses on the analysis of digital genres for science communication and dissemination. I am the PI of the research group CIRES (Intercultural communication and societal challenges), financed by the Government of Aragon and the EU. I am also the PI (together with Carmen Pérez-Llantada) of the national project “Digital genres and open science: an analysis of processes of generic hybridity, innovation and interdiscursivity”.

You can follow my updates on ResearchGate and Google Scholar.

ORCID code


  • Luzón, M.J.  (forthcoming). Language in science blogs. In H. Nesi, & P. Milin (Eds.), International Encyclopedia of Language and Linguistics (3rd ed.). Elsevier. 
  • Luzón, M.J. (2024). “Come along for a tweetorial!”: Recontextualization strategies in biomedical publication-promoting tweetorials. English for Specific Purposes, 74, 132-148.
  • Luzón, M.J. (2023). Forms and functions of intertextuality in academic tweets composed by research groups. Journal of English for Academic Purposes,  64: 101254.
  • Luzón, M.J. and Albero-Posac, S. (2023). Digital genres and Open Science practices. Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos, 46: 1-21
  • Luzón, M.J. (2023). “Excited to see our latest work published”: Recontextualizing research results in biomedical tweetorials. Journal of English for Academic Purposes, 66: 101308.
  • Luzón, M.J. (2023). Multimodal practices of research groups in Twitter: An analysis of stance and engagement. English for Specific Purposes, 70 :17-32.
  • Luzón, M.J. (forthcoming). Open Science Publication. In Breeze, R., Engberg, J., Roelcke, T (eds.) Handbook of Specialized Communication. De Gruyter / Mouton
  • Luzón, M.J. (2023). Using Twitter for public dissemination and engagement with science: metadiscourse in the Twitter of scientific organisations.  In Bellés-Fortuño, B., Bellés-Clavero, L. and Martínez-Hernandez, A.I. (ed) New trends on Metadiscourse. An analysis of online and textual genres (pp. 163-189). Palgrave Macmillan.
  • Pérez-Llantada, C. & M.-J. Luzón (2022). Genre networks. Intersemiotic relations in digital science communication. New York/Abingdon, Oxon: Routledge.
  • Luzón, M.J. (2022). “Coronavirus explainers” for public communication of science: everything the public needs to know. In Musolff, A.,  Breeze, R., Kondo, K. and Vilar-Lluch, S. (eds). Pandemic and Crisis Discourse. Bloomsbury Publishing.
  • Luzón, M.J. and Pérez-Llantada, C.(2022). Digital genres in academic knowledge production and communication: Perspectives and practices. Bristol: Multilingual Matters.
  • Albero, S. and Luzón, M.J. (2021). Understanding academics online. Ethnographic approaches to the analysis of online academic discourse and practices. In I. Guillén-Galve and A. Bocanegra-Valle  (Eds), Ethnographies of Academic Writing Research: Theory, Methods, and Interpretation (pp. 62-81). Amsterdam: John Benjamins.
  • Luzón, M.J. (2021). Digital genres and teaching English for Academic Purposes. In H. Mohebbi & C. Coombe (Eds.), Research Questions in Language Education and Applied Linguistics:  A Reference Guide for Teachers. Cham, Switzerland: Springer.
  • Luzón, M.J. (2020). Visual Communication in Online Academic Genres: An Analysis of Images on the Websites of Research Groups. In M. Gotti, S. M. Maci and M. Sala (Eds), Scholarly Pathways: Knowledge Transfer and Knowledge Exchange in Academia (pp. 281-304). Bern: Peter Lang.
  • Luzón, M.J. and Albero, S. (2020) “Had a lovely week at #conference2018”: an analysis of interaction through conference tweets. RELC JournalSpecial Issue on English for Academic and Professional Purposes in the Digital Era, 55 (1): 33-51.
  • Luzón, M. J. and Pérez-Llantada, C. (2019). Connecting traditional and new genres: Trends and emerging themes. In Luzón, M. J. & Pérez-Llantada, C. (eds). Science communication on the Internet: Old genres meet new genres. (pp. 1-18). Amsterdam: John Benjamins.
  • Luzón, M. J. and Pérez-Llantada, C. (eds) (2019). Science communication on the Internet: Old genres meet new genres. Amsterdam: John Benjamins.
  • Luzón, M.J. (2019) “Meet our group!” Addressing multiple audiences on the websites of Spanish Research Groups. IJES: International Journal of English Studies, 19(2): 37-59.
  • Luzón, M.J. (2019). Bridging the gap between experts and publics: the role of multimodality in disseminating research in online videos. IBÉRICA. Journal of the European Association of Languages for Specific Purposes 37: 167-192.
  • Vázquez, I., Luzón, M.J. and Pérez-Llantada, C. (2019). Linguistic diversity in a traditionally monolingual university: a multi-analytical approach. In J. Jenkins and A. Mauranen (eds.) Linguistic diversity on the EMI campus (74-75). London: Routledge.
  • Luzón, M.J. (2018). Constructing academic identities online: Identity performance in research group blogs written by multilingual scholars. Journal of English for Academic Purposes, 33. 24-39.
  • Luzón, M.J. (2018). Features of online ELF in research group blogs written by multilingual scholars. Discourse Context and Media, 24: 24-32.
  • Luzón, M.J. (2018). Variation in academic writing practices: the case of reporting verbs in English-medium research articles. Ibérica, Journal of the European Association of Languages for Specific Purposes. 36: 171-194.
  • Luzón, M.J. (2018). Academic social networking sites (ASNS) as ELF settings: an analysis of interactional strategies in ResearchGate discussions. In I. Vázquez & I. Guillén (eds.), ELF and Intercultural Communication: implications and/or applications to the field of English Language Teaching. Bern: Peter Lang.
  • Luzón, M.J. (2018). English as a Lingua Franca in academic blogs: its co-existence and interaction with other languages. In Z. Tatsioka, Z., B. Seidlhofer, N. Sifakis, N. & G. Ferguson, G. (Eds.), Using English as a lingua franca in education in Europe. Berlin and Boston: de Gruyter Mouton.
  • Luzón, M.J. (2017). Connecting genres and languages in online scholarly communication. Written Communication. 34(4): 441-471.
  • Luzón, M.J. (2017). An ELF-oriented approach to teaching ESP: Meeting students’ needs to communicate in a global context. In M. Sowa, & J. Krajka (eds.), Innovations in Languages for Specific Purposes – Present Challenges and Future Promises (pp. 31-50). Frankfurt am Main: Peter Lang.
  • Luzón, M.J. (2015). Features of ELF interactions in travel blogs: travelers doing interactional workIbérica31, 127-148.
  • Luzón, M.J. (2015). An analysis of the citation practices of undergraduate Spanish students. Journal of Academic Writing, 5(1), 52-64.
  • Luzón, M.J. (2015). Recontextualizing expert discourse in weblogs: Strategies to communicate health research to experts and the interested public. In M. Gotti, S. Maci & M. Sala (Eds), Insights into Medical Communication (pp. 331-352). Peter Lang.
  • Luzón, M.J. (2013). Narratives in academic blogs. In Gotti, M. and Sancho-Guinda C. (Eds.), Narratives in Academic and Professional Genres (pp. 175-193). Peter Lang.
  • Luzón, M.J. (2013). Engaging in scientific controversies in science blogs: the expression of allegiance and ideological commitment. In H.L. Lim & F. Sudweeks (Eds.), Innovative Methods and Technologies for Electronic Discourse Analysis (pp. 235-249). IGI Global.
  • Luzón, M.J. (2013). “This is an erroneous argument”: Conflict in academic blog discussions. Discourse, Context and Media, 2(2), 111 -119.
  • Luzón, M.J.  (2013). Public communication of science in blogs: Recontextualizing scientific discourse for a diversified audience. Written Communication, 30(4), 428 – 457.
  • Luzón, M.J. (2012). “Your argument is wrong”: A contribution to the study of evaluation in academic weblogs. TEXT & TALK32(2), 145 – 165.
  • Luzón, M.J. (2012). Comments in Academic Blogs as a New Form of Scholarly Interaction. In C. Berkenkotter, V.K. Bhatia, and M. Gotti (Eds.), Insights into Academic Genres (pp. 281-301). Peter Lang.
  • Luzón, M.J. (2011). ‘Interesting post, but I disagree’: Social presence and antisocial behaviour in academic weblogs. Applied Linguistics32(5), 517- 540.
  • Luzón, M.J.  (2011). Exploring atypical verb+noun combinations in learner technical writing. International Journal of English Studies, 11(2), 77-95.


  • Luzón, M.J. (2023). “Over the moon to announce my new paper”: Recontextualizing research results in tweetorials.. Congreso de la Asociación Española de Lingüística Aplicada (AESLA), Mérida, 26-28 abril.
  • Luzón, M.J. (2023). #ilooklikeasurgeon: using Twitter to challenge stereotypes and draw attention to diversity . Languaging Diversity International Conference 2023. University of Napoli “L’orientale”, Torino, Italy, 14- 16 Dec.
  • Luzón, M.J. (2021). Scholarly communication and Twitter: Multilingual practices of Spanish research groups. 19th International Conferenre of AELFE. 7-9 July. Vilanova i la Geltrú, Spain.
  • Luzón, M.J. (2021). Understanding the multimodal practices of research groups when communicating in Twitter. LSPPC6 Conference. 3-5 June. Hong-Kong, China.
  • Luzón, M.J. (2021). Public dissemination of science through Twitter: an analysis of metadiscourse in the Twitter of scientific organisations. 3rd Metadiscourse Across Genres Conference (MAG2021). 27-28 May. Universitat Jaume I de Castelló, Spain.
  • Luzón, M.J. (2021). Making key research findings visible: a multimodal genre analysis of visual abstracts in medical journals. Entretextos International Conference. 13-14 May. Alicante, Spain.
  • Luzón, M.J. (2018). The use of online videos to disseminate science: an analysis of videos produced by research groups. 17th Conference of the European Association of Languages for Specific Purposes (AELFE). 28-29 June 2018. Madrid, Spain.
  • Luzón, M.J. (2018). Communicating science visually: using visuals to disseminate knowledge in the websites of research groups. CERLIS 2018.Scholarly Pathways: Knowledge Transfer and Knowledge Exchange in Academia. 21-23  June 2018. Bérgamo, Italy.
  • Luzón, M.J. (2018). Engaging with multiple audiences in research group websites: the interplay between genres and languages. 36th International Conference of the Spanish Society of Applied Linguistics (AESLA). 19-21 April, 2018. Cádiz, Spain.
  • Luzón, M.J. (2018). ELF in Higher Education: a case study of policies and teaching practices. 36th International Conference of the Spanish Society of Applied Linguistics (AESLA). 19-21 April, 2018. Cádiz, Spain.
  • Luzón, M.J. (2017). El uso de los diccionarios online como herramienta para la escritura de textos académicos en inglés. International conference on Lexicography and Didactics. 25-27 October, 2017. Pontevedra, Spain.
  • Luzón, M.J. (2017). Language choice on research-related webpages in a Spanish university. ELF10. The 10th International conference of English as a Lingua Franca. 12-15 June,2017. Helsinki, Finland.
  • Luzón, M.J. (2017). Communicating science on the Internet: new genres for new social practices. 4 April, 2017. Università della Svizzera italiana, Lugano. Invited lecture.
  • Luzón, M.J. (2017). The discursive construction of identity in research group blogs by multilingual scholars. 2nd International conference on communication across cultures (COCAC): Global identities, Englishes and Competencies in Academic and workplace contexts. 29-30 September 2016. Warsow, Poland.
  • Vázquez, I., Luzón, M.J., Pérez-Llantada, C. (2016). The scope of linguistic diversity in a primarily monolingual university: successful efforts towards internationalization . ELF9. The 9th International conference of English as a Lingua Franca. 27-29 June 2016. Lleida, Spain.
  • Luzón, M.J. (2016). The construction of internationalisation in the website of a monolingual university. ELF9. The 9th International conference of English as a Lingua Franca. 27-29 June,2017. Lleida, Spain.
  • Luzón, M.J. (2015). Features of ELF interactions in academic social networks: a study of ELF strategies in ResearchGate. Approaches to digital discourse analysis. ADDA I. 18-20 November, 2015. Valencia, Spain.
  • Luzón, M.J. (2015). Negotiating meaning and constructing solidarity in edublogs: An analysis of ELF interactional strategies. 5th International conference. Applied Linguistics and Professional Practice (ALAPP). 5-7 November, 2015. Milán, Italy.
  • Luzón, M.J. (2015). Using ELF to disseminate research in research group blogs. PRISEAL 3. Researching, teaching and supporting research communication: Perspectives and prospects. 30 October-1 November, 2015. Coimbra, Portugal.


  • (2013-2017) Co-editor of the journal Miscelánea: A Journal of English and American Studies
  • Coordinator of the course “Academic English” of the Doctoral School of the University of Zaragoza from 2019
  • Member of the CLIC team, responsible for the design of the teacher training programme CLIC@Unizar (Content Language Integrated Competences at Universidad de Zaragoza)