Rosana VILLARES

rvillares@unizar.es

Rosana Villares is an Associate Professor at the University of Zaragoza and a member of the Digital Science Lab (BIFI Research Institute) and the GENCI: Genres and Science research group. Her current research lies at the intersection of digital genre analysis and online scientific communication, with a specific focus on the dissemination of scientific knowledge across genre networks. 

Her work contributes to the field of English for Specific Purposes (ESP) —with an emphasis on genres for academic, professional and scientific communication— by bridging the gap between traditional academic discourse and the informal, networked settings of modern digital science communication. She has previously carried out research on internationalisation, language policy, and new technologies applied to teaching and learning in higher education.You can follow her updates on her website and her X profile.

Research keywords:

• corpus linguistics
• genre analysis
• digital discourse analysis
• science communication
• parascientific genres
• english for specific purposes
• digital technologies in teaching and learning
• internationalisation
• language policy

ORCID code

Publications

  • Carciu, O., & Villares, R. (2026). Digital genres in ESP: Theoretical and practical issues. In Carciu, O., & Villares, R. (eds), Digital Genres for Academic and Professional Communication: Mapping Research and Practice (pp. 3-20). Routledge. http://dx.doi.org/10.4324/9781003582861-2 

    Carciu, O., & Villares, R. (eds). (2026). Digital Genres for Academic and Professional Communication: Mapping Research and Practice. Routledge. https://doi.org/10.4324/9781003582861 

    Villares, R., Pérez-Llantada, C., & Carciu, O. (2026). Perceptions and values of Spanish female scientists towards digital science communication. Journal of Science Communication, 25(1), A08. https://doi.org/10.22323/156420251226063745  

    Pérez-Llantada, C., Carciu, O.M., & Villares, R. (2025). Scientists’ digitally mediated activity, genres and digital tools: A cross-sectional survey across the disciplines. Written Communication. https://doi.org/10.1177/07410883251328307

    Villares, R., & Pérez-Llantada, C. (2025). Digital Science Communication Training: Approaching Methods, Frameworks, and Outcomes. In M. Martínez Vázquez, D. Nisa Cáceres, & S. Casal Madinabeitia (eds.), Fragments of Meaning. Dialogues in Language, Literature, and Culture (pp. 91-101). Enredars. Universidad Pablo de Olavide. https://rio.upo.es/rest/api/core/bitstreams/44fed50e-91f6-4c26-b7a3-721b486036fa/content

    Pérez-Llantada, C., Villares, R., Carciu, O. (2025). Talking science: Women scientists’ engagement in spoken public science communication online. System, 134 https://doi.org/10.1016/j.system.2025.103832

    Pardos Martínez, E., Villares Maldonado, R., Peña Blasco, G., Alda García, M., & Boumda Ijang, B. C. (2025). Aprendizaje visible y activo para el desarrollo de la competencia comunicativa académica en el grado en ADE en inglés. In J. D. Dueñas Lorente, J. L. Alejandre Marco, & A. Cortés Pascual (Eds.), Toma de decisiones docentes basada en evidencias científicas (pp. 249-259). Zaragoza: Universidad de Zaragoza. http://dx.doi.org/10.26754/uz.978-84-09-70237-4

    Villares, R. (2025). La internacionalización de la investigación: retos e identidades desde la perspectiva de los investigadores. In E. Dafouz (ed.), La internacionalización del sistema universitario español en perspectiva (pp. 157-171). Ediciones Complutense. https://doi.org/10.5209/ling.003.08

    Villares, R. (2024). Twitter conference discussion sessions: how and why researchers engage in online discussions. RICL Research in Corpus Linguistics, 13(1). https://doi.org/10.32714/ricl.13.01.05

    Villares, R. (2023). Exploring rhetorical strategies of stance and engagement in Twitter conference presentations. ESP Today, 11(2), 280-301. https://doi.org/10.18485/esptoday.2023.11.2.5 

    Villares, R. (2023). Twitter conference presentations: a rhetorical and semiotic analysis of an emerging digital genre. ELIA: Estudios de Lingüística Inglesa Aplicada, 22, 125-167. http://dx.doi.org/10.12795/elia.2022.i22.05 

    Villares, R., & Carciu, O.M. (2023). Technology-Mediated Tasks for Formative Assessment in an e-Portfolio Environment. In S.W. Chong & H. Reinders (eds.), Innovation in Learning-Oriented Language Assessment (pp. 219-236). Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-18950-0_13

    Villares, R. (2022). Do top-down and bottom-up agents agree on internationalisation? A mixed methods study of Spanish universities. Language Value, 15(2), 1-28. https://doi.org/10.6035/languagev.6845

    Villares, R. (2022). Book review of Science Communication on the Internet by M.J. Luzón & C. Pérez-Llantada, John Benjamins, 2019.  Miscelanea: A journal of american and english studies, 66, 207-211. https://doi.org/10.26754/ojs_misc/mj.20227165

    Carciu, O-M., & Villares, R. (2022). Innovation linked with SDGs: Citizen Science projects to foster competencies for participation in the Digital Society. 8th International Conference on Higher Education Advances (HEAd’22), 1223-1230. http://dx.doi.org/10.4995/HEAd22.2022.14408

    Villares, R. (2021). EMI, international visibility and competitiveness: A corpus-assisted discourse study of Spanish higher education internationalisation plans. European Journal of Language Policy, 13(2), 201-222. https://doi.org/10.3828/ejlp.2021.12.

    Villares, R. (2021). Engaging Internationally in Academia: How Personal Experience Shapes Academic Literacy Development. In Muresan, L.-M., & Orna-Montesinos, C. (eds.), Academic Literacy Development: Perspectives on multilingual scholars’ approaches to writing. Palgrave Macmillan, Cham: pp. 247-264. https://doi.org/10.1007/978-3-030-62877-2_13

Presentations

  • 2026

    • Villares, R., & Vivas-Peraza, A. C. (submitted). (2026, November 18-20). Short-form videos for digital science communication: A multimodal analysis of STEM university students’ practices. 49th AEDEAN conference. Castellón, Spain.

    • Vivas-Peraza, A. C., & Villares, R. (submitted). (2026, September 30 – October 1) From Lab to Screen: Teaching Multimodal SciComm in English through Short-Form Videos. XIX Jornadas de Innovación Docente e Investigación Educativa. Zaragoza, Spain.

    • Pardos, E., Alda, M., Peña Guillermo, Villares, R., & Carciu, O. (2026, January 15-16). Hacia un mapa de estrategias, herramientas y actividades didácticas para la docencia en lengua inglesa en ADEi. XVIII Jornadas de Innovación Docente e Investigación Educativa. Zaragoza, Spain. (SLIDES)

    • Carciu, O., & Villares, R. (2026, January 14-16). Learn to engage in science dissemination online: An overview of the DILAN MOOC. XIII National Congress BIFI 2026, Zaragoza, Spain. https://doi.org/10.5281/zenodo.18298342 

    2025

    • Carciu, O., & Villares, R. (2025, December 11-13). Genre, pedagogy, and the design of an online course for enhancing STEMM scientists’ multiliteracies: The DILAN project as a case in point. LSPPC8 – Collaboration, Innovation, and Impact. Hong Kong, China. https://doi.org/10.5281/zenodo.18016925

    • Villares, R., & Carciu, O. (2025, December 11-13). Learning digital genres for science recontextualization and resemiotization. LSPPC8 – Collaboration, Innovation, and Impact. Hong Kong, China. https://doi.org/10.5281/zenodo.17985340 

    • Villares, R. (2025, November 12-14). Hyperlinks’ entextualisation and rhetorical functions in the online The Conversation’s dissemination articles. 48th AEDEAN Conference. Vitoria-Gasteiz, Spain. https://doi.org/10.5281/zenodo.18847145 

    • Villares, R. (2025, June 13-14). Spanish female scientists’ motivations and engagement with digital science communication. Innovate and Engage: Bridging Research Communication and Society Conference. Bucharest, Romania. https://zenodo.org/records/15715239

    2024

    • Pérez-Llantada, C. & Villares, R. (2024, November, 6-8). Digital science communication practices and public engagement. 47th AEDEAN Conference. Sevilla, Spain. https://zenodo.org/records/14063935 

    • Villares, R. (2024, September 6-7). Engaging in socially responsible research: exploring scientists’ perceived value of online public communication of science. 22nd AELFE Conference. Budapest, Hungary. https://zenodo.org/records/13856438 

    • Carciu, O-M., & Villares, R. (2024, March 21-23). Recontextualizing the RA abstract for a diversified audience: A case study of writing lay summaries. 45th GERAS International Conference. Winterhur, Switzerland.

    • Pérez-Llantada, C., Carciu, O-M. & Villares, R. (2024, January 17-19). Digital language and communication training for EU scientists. XII National BIFI Conference. Zaragoza, Spain. https://zenodo.org/records/10553092 

    • Carciu, O-M. & Villares, R. (2024, January 18-19). Digital language and communication competences for scientists’ professional development. XVI Jornadas de Innovación Docente e Investigación Educativa. Zaragoza, Spain. https://doi.org/10.5281/zenodo.10553078 

    2023

    • Vela-Tafalla, M. A. & Villares, R. (2023, October 26-27). Researchers’ skills in the digital era: insights from the GENCI 2.0. and DILAN projects. The 11th International Conference Synergies in Communication. Bucharest, Romania/online event. Invited roundtable. https://doi.org/10.5281/zenodo.10139032 

    • Villares, R. (2023, April 26-28). “Thank you so so much, this is great and your data are so fascinating! :)”: interaction in academic Twitter discussions. 40th International Conference of the Spanish Society of Applied Linguistics (AESLA). Mérida, Spain.

    • Villares, R. (2023, January 25-27). Communicating Science in Twitter conference presentations. XI National BIFI Conference. Zaragoza, Spain.

    2022

    • Villares, R. (2022, October 18-21). Invited session: Institutional language policies: aims, approaches and challenges.  7th ICLHE Conference. Maastricht, Netherlands. https://doi.org/10.5281/zenodo.7231490 

    • Villares, R. (2022, September 28-29). An exploratory multimodal discourse analysis of Twitter conference presentations. 9th Conference on Computer-Mediated Communication (CMC) and Social Media Corpora (CMC2022). Santiago de Compostela, Spain. 

    • Carciu, O-M., & Villares, R. (2022, June 14-17). Innovation linked with SDGs: Citizen Science projects to foster competencies for participation in the Digital Society. 8th International Conference on Higher Education Advances (HEAd’22). https://doi.org/10.5281/zenodo.6656137 

    • Villares, R. (2022, April 27-29). A genre-based analysis of researchers’ dissemination strategies on Twitter. 39th International Conference of the Spanish Society of Applied Linguistics (AESLA). Las Palmas de Gran Canaria, Spain.

    • Villares, R. (2022, April 1). From EMI to ICLHE: Coordinating English language competence development in a Business Degree. 7th Spring Research Seminar. Barcelona, Spain.  https://zenodo.org/record/6390967

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