Ana Cristina Vivas-Peraza is a Research Assistant at the Department of English and German Studies at the University of Zaragoza, under a grant funded by the Government of Aragon, Spain. She holds a Bachelor’s Degree in English Studies with first-class honours by the University of Alcalá and a Master’s Degree in Education obtained at the University of Zaragoza. She has over six years of classroom teaching experience of English as a Foreign Language (EFL) and English for Specific Purposes (ESP) in various sociocultural settings. In 2017, she worked as an English and Spanish lecturer at Prince of Songkla University, Thailand, under the FARO national competitive grant. At present, she is working on her PhD thesis on rhetoric and multimodality in digital scientific genres, concretely in project videos of online crowdfunding campaigns. Her main research areas are genre theory, rhetoric, multimodal communication and semiotics, although she has also done research on linguistic landscapes, World Englishes and English as a lingua franca.

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  • Vivas-Peraza, A.C. (2021). From Granted to Crowdfunded: Persuading Non-Specialised Audiences in Crowdfunding Video Pitches. 6th International Conference of Asia-Pacific LSP & Professional Communication Association. Hong Kong, 3-5 June. Online conference presentation.
  • Vivas-Peraza, A.C. (2021). Studying the rhetorical structure of crowdfunding discourse: A move-step analysis of project videos. III Seminar in English Studies (SEING 2021): Building Bridges and Filling Gaps in English Studies Research. Zaragoza, 27-28 May. Online conference presentation.
  • Vivas-Peraza, A.C. (2021). Gender Representation and Female Visibility in Science Crowdfunding Genres. Multimodal Analysis of Project Videos for the iGEM Research Competition. III Congreso Internacional enTRetextos. Alicante, 13-14 May. Online conference presentation.
  • Vivas-Peraza, A. C. (2019). English in the Linguistic Landscape of Thailand. A Case Study of Public Signs in Hat Yai. 11th Linguistic Landscape Workshop, East meets West: Social Reflection and Integration (XIScape2019), Bangkok, 4–6 June. Conference presentation.